Yogurt and yogurt-based drinks continue to become more popular, due to their appeal of combining healthy and functional properties with flavor.
Yogurt drinks often
come in portion packs, making them easy to consume on-the-go and a healthy
product for quick eating. Yogurt drinks are often flavored with fruit or
fruit juice and can be enriched with vitamins and minerals.
Ambient drinking yogurt is seen as an untapped global potential and it has taken China by storm since its launch in 2010. The success has been driven by consumer demand for convenience, taste and nutritional benefit, trends that are reflected in many other countries.
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